Issues

Special Issue: Marketing Financial Services in sub-Saharan Africa. Guest Editors: Estelle van Tonder, Daniël Johannes Petzer, Jillian Dawes Farquhar

Guest editorial

Estelle van Tonder; Daniël Johannes Petzer; Jillian Dawes Farquhar
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Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa

Nkosinathi Sithole; Gillian Sullivan Mort; Clare D'Souza
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Financial well-being of customer-to-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups

Nkosinathi Sithole; Gillian Sullivan Mort; Clare D'Souza
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Marketing bank services to financially vulnerable customers: evidence from an emerging economy

Emmanuel Mogaji; Ogechi Adeola; Robert Ebo Hinson; Nguyen Phong Nguyen; Arinze Christian Nwoba; Taiwo O. Soetan
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Traditional-bank customers' digital-only bank resistance: evidence from South Africa

Jacques Nel; Christo Boshoff
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The effect of nWOM firestorms on South African retail banking

James Lappeman; Robyn Clark; Jordan Evans; Lara Sierra-Rubia
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Developing corporate social responsibility in financial services

Linda Deigh; Jillian Dawes Farquhar
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