Issues

Brand management in banking: new challenges and paradigms

Guest editorial: Brand management in banking

Rafael Bravo; Francesca Dall'Olmo Riley; José M. Pina
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Augmented reality is the new digital banking – AR brand experience impact on brand loyalty

Asad Hassan Butt; Hassan Ahmad; Asif Muzaffar
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Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

Anwar Sadat Shimul; Anisur R. Faroque; Isaac Cheah
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How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection

Chang Mo Jung; Won-Moo Hur
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How relatedness-supportive CSR enhances brand happiness: a relationship motivation theory perspective

Faheem Gul Gilal; Naeem Gul Gilal; Rukhsana Gul Gilal; Zhiyong Yang
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Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector

Rajwinder Kaur; Sameer Pingle; Anand Kumar Jaiswal
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High street banking on the app: branding strategies of traditionally-driven neobanks

Emmanuel Mogaji; Nguyen Phong Nguyen
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The power of words: driving online consumer engagement in Fintech

R.V. ShabbirHusain; Atul Arun Pathak; Shabana Chandrasekaran; Balamurugan Annamalai
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