Issues

Strategic Marketing Implications of the Changing Environment of Australian Banking

Gregory R. Elliott
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Marketing Information Systems in the Major UK Banks

James W. Mitchell; Leigh Sparks
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The Bank of China Group in Hong Kong: An Awakening Giant?

Suk‐Ching Ho; Chi‐Fai Chan
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Banking Behaviour in an Arabian Gulf Country: A Consumer Survey

Ugur Yavas
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Turning Information into a Strategic Marketing Weapon

David S. Pottruck
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Organisation and Business Development through Action Learning

Brian Wilson
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