Issues

The Single European Market: Its Impact on Strategic Bank Marketing

Mike Wright; Christine Ennew
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The Single European Market: The Challenge to Commercial Banking

Barry Howcroft; Michael Whitehead
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Italian Banks: Competition and Competitive Strategies

Paolo Mottura; Luciano Munari
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The Single Market: Finance for Small‐and Medium‐sized Enterprises

Martin Binks; Christine Ennew; Geoff Reed
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European Integration: Strategic Implications for the Marketing of Long‐term Insurance

Stephen Diacon
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