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1-4 of 4
Abu Hanifa Md. Noman
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Journal Articles
When does expectation fail? The consequences of negative customer experience in the banking industry
International Journal of Bank Marketing (2025) 43 (10): 2051–2072.
Published: 13 August 2025
Includes: Supplementary data
Journal Articles
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach
International Journal of Bank Marketing (2025) 43 (1): 82–105.
Published: 30 August 2024
Journal Articles
International Journal of Bank Marketing (2023) 41 (3): 550–571.
Published: 17 January 2023
Journal Articles
International Journal of Bank Marketing (2022) 40 (2): 242–262.
Published: 02 November 2021
