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Journal Articles

Breaking the ice of low financial involvement: Does narrative information format from a trusted sender increase savings in mutual funds?

Jeanette Carlsson Hauff, Anders Carlander, Amelie Gamble, Tommy Gärling, Martin Holmen

International Journal of Bank Marketing (2016) 34 (2): 151–170.

https://doi.org/10.1108/IJBM-03-2015-0034

Published: 04 April 2016

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Journal Articles

Storytelling as a means to increase consumers’ processing of financial information

Jeanette Carlsson Hauff, Anders Carlander, Amelie Gamble, Tommy Gärling, Martin Holmen

International Journal of Bank Marketing (2014) 32 (6): 494–514.

https://doi.org/10.1108/IJBM-08-2013-0089

Published: 26 August 2014

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