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Bodo B. Schlegelmilch
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Journal Articles

The relative importance of ethical and environmental screening: implications for the marketing of ethical investment funds

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Bodo B. Schlegelmilch
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (1997) 15 (2): 48–53.
https://doi.org/10.1108/02652329710160457
Published: 01 April 1997
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Journal Articles

A comparative analysis of the affinity card market in the USA and the UK

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Bodo B. Schlegelmilch, Helen Woodruffe
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (1995) 13 (5): 12–23.
https://doi.org/10.1108/02652329510092176
Published: 01 August 1995
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