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Gajendra Liyanaarachchi
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Journal Articles

Online banking and privacy: redesigning sales strategy through social exchange

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Gajendra Liyanaarachchi, Sameer Deshpande, Scott Weaven
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2021) 39 (6): 955–983.
https://doi.org/10.1108/IJBM-05-2020-0278
Published: 24 June 2021
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Journal Articles

Market-oriented corporate digital responsibility to manage data vulnerability in online banking

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Gajendra Liyanaarachchi, Sameer Deshpande, Scott Weaven
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2021) 39 (4): 571–591.
https://doi.org/10.1108/IJBM-06-2020-0313
Published: 09 December 2020
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