Skip to Main Content
Imene Ben Yahia
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Design aesthetics as drivers of value in mobile banking: does customer happiness matter?

Available to Purchase
Walid Chaouali, Renaud Lunardo, Imene Ben Yahia, Dianne Cyr, Abdelfattah Triki
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2020) 38 (1): 219–241.
https://doi.org/10.1108/IJBM-03-2019-0100
Published: 25 July 2019
View article titled, Design aesthetics as drivers of value in mobile banking: does customer happiness matter?
Open the PDF for Design aesthetics as drivers of value in mobile banking: does customer happiness matter? in another window
Add to Citation Manager for Design aesthetics as drivers of value in mobile banking: does customer happiness matter?
Journal Articles

Reconsidering the “what is beautiful is good” effect: When and how design aesthetics affect intentions towards mobile banking applications

Available to Purchase
Walid Chaouali, Imene Ben Yahia, Renaud Lunardo, Abdelfattah Triki
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2019) 37 (7): 1525–1546.
https://doi.org/10.1108/IJBM-12-2018-0337
Published: 19 June 2019
View article titled, Reconsidering the “what is beautiful is good” effect: When and how design aesthetics affect intentions towards mobile banking applications
Open the PDF for Reconsidering the “what is beautiful is good” effect: When and how design aesthetics affect intentions towards mobile banking applications in another window
Add to Citation Manager for Reconsidering the “what is beautiful is good” effect: When and how design aesthetics affect intentions towards mobile banking applications
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal