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Journal Articles

Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

Jamid Ul Islam, Shadma Shahid, Aaleya Rasool, Zillur Rahman, Imran Khan, Raouf Ahmad Rather

International Journal of Bank Marketing (2020) 38 (6): 1279–1303.

https://doi.org/10.1108/IJBM-12-2019-0460

Published: 27 June 2020

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Journal Articles

The role of customer brand engagement and brand experience in online banking

Imran Khan, Zillur Rahman, Mobin Fatma

International Journal of Bank Marketing (2016) 34 (7): 1025–1041.

https://doi.org/10.1108/IJBM-07-2015-0110

Published: 03 October 2016

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Journal Articles

Building company reputation and brand equity through CSR: the mediating role of trust

Mobin Fatma, Zillur Rahman, Imran Khan

International Journal of Bank Marketing (2015) 33 (6): 840–856.

https://doi.org/10.1108/IJBM-11-2014-0166

Published: 07 September 2015

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