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Keyvan Kasaian
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Journal Articles
Understanding the difference between opportunistic and needy customers’ borrowing behavior: a new approach to segment current credit card customers
Available to Purchase
International Journal of Bank Marketing (2023) 41 (4): 903–925.
Published: 06 April 2023
Journal Articles
Effects of teaser rates on new credit card customers’ spending and borrowing: an empirical analysis
Available to Purchase
International Journal of Bank Marketing (2022) 40 (7): 1555–1574.
Published: 15 July 2022
