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Koushiki Choudhury
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Journal Articles
Service quality and word of mouth: a study of the banking sector
Available to Purchase
International Journal of Bank Marketing (2014) 32 (7): 612–627.
Published: 30 September 2014
Journal Articles
Service quality and customers’ purchase intentions: an empirical study of the Indian banking sector
Available to Purchase
International Journal of Bank Marketing (2013) 31 (7): 529–543.
Published: 07 October 2013
