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Journal Articles

How explicit consumer credit information affects intent to purchase on credit: an experiment

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Kristjan Pulk, Leonore Riitsalu
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2024) 42 (5): 1007–1035.
https://doi.org/10.1108/IJBM-06-2023-0347
Published: 25 January 2024
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Journal Articles

How am I doing financially compared to expectations? An experimental comparison of messaging strategies in investor newsletters

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Kristjan Pulk, Andero Uusberg, Leonore Riitsalu
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2023) 41 (1): 107–129.
https://doi.org/10.1108/IJBM-06-2022-0267
Published: 01 November 2022
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