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Journal Articles

Value co-creation or value co-destruction: co-production and its double-sided effect

Li-Wei Wu, Ellen Rouyer, Chung-Yu Wang

International Journal of Bank Marketing (2022) 40 (4): 842–864.

https://doi.org/10.1108/IJBM-10-2021-0459

Published: 01 April 2022

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Journal Articles

Optimal customer participation and the role of relationship length

Chung-Yu Wang, Li-Wei Wu, Chung-Lun Wei

International Journal of Bank Marketing (2021) 39 (5): 871–885.

https://doi.org/10.1108/IJBM-08-2020-0415

Published: 22 March 2021

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Journal Articles

The opportunity and challenge of trust and decision-making uncertainty: Managing co-production in value co-creation

Li-Wei Wu, Chung-Yu Wang, Ellen Rouyer

International Journal of Bank Marketing (2020) 38 (1): 199–218.

https://doi.org/10.1108/IJBM-02-2019-0061

Published: 20 August 2019

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