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Lynette M. McDonald
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Journal Articles
Impact of corporate social responsibility initiatives on Taiwanese banking customers
Available to Purchase
International Journal of Bank Marketing (2011) 29 (1): 50–63.
Published: 01 February 2011
Journal Articles
Corporate social responsibility and bank customer satisfaction: A research agenda
Available to Purchase
International Journal of Bank Marketing (2008) 26 (3): 170–182.
Published: 11 April 2008
