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Maria Gabriella Ceravolo
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Journal Articles

Blue and red in financial documents: the influence on attentional mechanisms and behavior

Maria Gabriella Ceravolo, Vincenzo Farina, Lucrezia Fattobene, Elvira Anna Graziano, Lucia Leonelli, GianMario Raggetti
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2021) 39 (7): 1150–1165.
https://doi.org/10.1108/IJBM-10-2020-0527
Published: 02 June 2021
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Journal Articles

Presentational format and financial consumers’ behaviour: an eye-tracking study

Maria Gabriella Ceravolo, Vincenzo Farina, Lucrezia Fattobene, Lucia Leonelli, GianMario Raggetti
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2019) 37 (3): 821–837.
https://doi.org/10.1108/IJBM-02-2018-0041
Published: 28 February 2019
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