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Journal Articles

Service innovation, service delivery and customer satisfaction and loyalty in the banking sector of Ghana

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Kong YuSheng, Masud Ibrahim
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2019) 37 (5): 1215–1233.
https://doi.org/10.1108/IJBM-06-2018-0142
Published: 12 February 2019
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Journal Articles

A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana

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Robert E. Hinson, Nnamdi O. Madichie, Masud Ibrahim
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2012) 30 (7): 508–526.
https://doi.org/10.1108/02652321211274264
Published: 05 October 2012
View article titled, A dialogic communications interrogation of the online brand dispositions of banks operating in Ghana
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