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Md. Hafez
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Journal Articles
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
Available to Purchase
International Journal of Bank Marketing (2021) 39 (7): 1353–1376.
Published: 12 July 2021
Journal Articles
Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awareness
Available to Purchase
International Journal of Bank Marketing (2018) 36 (5): 806–822.
Published: 18 June 2018
