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Journal Articles

A comparison of two multivariate analysis methods for segmenting users of alternative payment means

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Sergios Dimitriadis, Nikolaos Kyrezis, Manos Chalaris
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2018) 36 (2): 322–335.
https://doi.org/10.1108/IJBM-10-2016-0157
Published: 03 April 2018
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Journal Articles

Trust‐based segmentation: Preliminary evidence from technology‐enabled bank channels

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Sergios Dimitriadis, Athanasios Kouremenos, Nikolaos Kyrezis
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2011) 29 (1): 5–31.
https://doi.org/10.1108/02652321111101356
Published: 01 February 2011
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