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Nikos Kanellos
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Journal Articles
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?
Available to PurchaseDamianos P. Sakas, Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos, Nikos Kanellos
International Journal of Bank Marketing (2024) 42 (6): 1313–1347.
Published: 25 August 2023
