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Paulina G. Papastathopoulou
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Journal Articles
Successful new‐to‐the‐market versus “me‐too” retail financial services: The influential role of marketing, sales, EDP/systems and operations
Available to Purchase
International Journal of Bank Marketing (2006) 24 (1): 53–70.
Published: 01 January 2006
Journal Articles
Assessing the importance of the development activities for successful new services: does innovativeness matter?
Available to Purchase
International Journal of Bank Marketing (2003) 21 (5): 266–279.
Published: 01 October 2003
