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Journal Articles

Internal marketing in UK banks: conceptual legitimacy or window dressing?

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Ioanna Papasolomou‐Doukakis, Philip J. Kitchen
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2004) 22 (6): 421–452.
https://doi.org/10.1108/02652320410559349
Published: 01 October 2004
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Journal Articles

Marketing information systems in smaller building societies

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Philip J. Kitchen, Jillian F. Dawes
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (1995) 13 (8): 3–9.
https://doi.org/10.1108/02652329510098864
Published: 01 December 1995
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