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Journal Articles

Customer tradeoffs between key determinants of SME banking loyalty

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Regan Lam, Suzan Burton, Hing‐Po Lo
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2009) 27 (6): 428–445.
https://doi.org/10.1108/02652320910988311
Published: 04 September 2009
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Journal Articles

SME banking loyalty (and disloyalty): a qualitative study in Hong Kong

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Regan Lam, Suzan Burton
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2006) 24 (1): 37–52.
https://doi.org/10.1108/02652320610642335
Published: 01 January 2006
View article titled, SME banking loyalty (and disloyalty): a qualitative study in Hong Kong
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