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Rita Martenson
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Journal Articles
How financial advisors affect behavioral loyalty
Available to Purchase
International Journal of Bank Marketing (2008) 26 (2): 119–147.
Published: 22 February 2008
Journal Articles
Focus on the Retail Bank Market: Can You Trust Branch Managers' View Of It?
Available to Purchase
International Journal of Bank Marketing (1986) 4 (4): 23–38.
Published: 01 April 1986
Journal Articles
Consumer Choice Criteria in Retail Bank Selection
Available to Purchase
International Journal of Bank Marketing (1985) 3 (2): 64–74.
Published: 01 February 1985
