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Selima Ben Mrad
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Journal Articles
The moderating effect of e-bank structure on French consumers’ trust
Available to Purchase
International Journal of Bank Marketing (2020) 38 (2): 501–528.
Published: 28 October 2019
Journal Articles
Consumer’s initial trust formation in IOB’s acceptance: The role of social influence and perceived compatibility
Available to Purchase
International Journal of Bank Marketing (2019) 37 (2): 507–530.
Published: 06 March 2019
Journal Articles
Consumer initial trust toward internet-only banks in France
Available to Purchase
International Journal of Bank Marketing (2017) 35 (6): 903–924.
Published: 04 September 2017
