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Sven C. Berger
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Journal Articles
Self‐service technology for sales purposes in branch banking: The impact of personality and relationship on customer adoption
Available to Purchase
International Journal of Bank Marketing (2009) 27 (7): 488–505.
Published: 09 October 2009
Journal Articles
Babbling before banking? Online communities and pre‐purchase information seeking
Available to Purchase
International Journal of Bank Marketing (2009) 27 (6): 446–466.
Published: 04 September 2009
