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Journal Articles

Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry

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Musa Pinar, Tulay Girard, Paul Trapp, Zeliha Eser
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2016) 34 (4): 529–549.
https://doi.org/10.1108/IJBM-04-2015-0043
Published: 06 June 2016
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Journal Articles

Consumer‐based brand equity in banking industry : A comparison of local and global banks in Turkey

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Musa Pinar, Tulay Girard, Zeliha Eser
Journal: International Journal of Bank Marketing
International Journal of Bank Marketing (2012) 30 (5): 359–375.
https://doi.org/10.1108/02652321211247417
Published: 20 July 2012
View article titled, Consumer‐based brand equity in banking industry : A comparison of local and global banks in Turkey
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