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Keywords: Apps for online banking
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Journal Articles
Apps for mobile banking and customer satisfaction: a cross-cultural study
Available to Purchase
International Journal of Bank Marketing (2017) 35 (7): 1133–1153.
Published: 02 October 2017
... Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Service failure Customer satisfaction Mobile banking Perceived justice Apps for online banking The use of banking applications on cell phones has grown in recent years. Furthermore, many banks have...
