...Maria Gabriella Ceravolo; Vincenzo Farina; Lucrezia Fattobene; Elvira Anna Graziano; Lucia Leonelli; GianMario Raggetti Purpose This study investigates whether colors red or blue in financial disclosure documents (Key Investor Information Documents – KIIDs) affect attention distribution toward...

... attractiveness of products. Design/methodology/approach In order to observe and measure consumers’ attention, the authors exploit the unobtrusive methodology of eye tracking on a sample of nonprofessional investors, applying an ecological protocol, through a cross-sectional design. Findings The analysis...