.... Template analysis was used, supported by the identification of four BNPL sentiment groups to enable comparison. Findings Whilst positive attitudes towards BNPL dominate, other psychological determinants are apparent to a varied extent. Psychological distance and ownership of borrowed money are redolent...

... effects of valence, specificity and temporality on attitudes toward the mortgage advertising message, the product advertised, and the brand, as well as on consumers' behavioral intentions toward the advertised mortgage product. Findings The content analysis suggests that combined framing does exist...

...Matthias Ruefenacht; Tobias Schlager; Peter Maas; Pekka Puustinen Purpose – The purpose of this paper is to delineate the impact of social context and savings attitudes on consumers’ self-reported long-term savings and discuss how these drivers can be influenced to increase an individual’s...

...Roger Bennett; Rita Kottasz Purpose The purpose of the paper is to establish the antecedents of changes in public attitudes towards the UK banking industry following the global financial crisis. Design/methodology/approach A questionnaire was administered to 1,066 people querying...

.... Findings Over all, student customers consider image, attitude and behaviour of staff, core service delivery and technology‐related factors as the major issues that influence consumers' decision to open and maintain an account. Research limitations/implications The limitation of the study relates...

...) initiatives that favour themselves or other stakeholder groups (community, environment), and whether these initiatives impact customer attitude and behavioural intentions. Design/methodology/approach Using an experimental survey design and a snowball sampling technique, 130 Taiwanese banking customers...

...Marcelo Vinhal Nepomuceno; Juliana Barreiros Porto Purpose The relationship between personal values and behaviour has been widely studied, and previous studies have demonstrated the mediating role of attitudes. The purpose of the study is to test the “values‐attitude” relation in banking services...

... The findings reveal that both intention and attitude are positively related to all variables of interest and are significantly related to all investigated variables. Furthermore, the multiple regression findings moderately supported that all alternative hypotheses of interest and their sub‐hypotheses...

.... Findings The results indicate that willingness to recommend is best predicted by affective attitude, overall satisfaction and empathy. Short‐term behavioural intentions, however, were best predicted by overall satisfaction and responsiveness, while long‐term intentions were predicted by overall...