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1-20 of 229
Keywords: Banks
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Journal Articles
International Journal of Bank Marketing 1–28.
Published: 15 July 2026
...Ali E. Akgün; Halit Keski̇n; Emel Esen; Abdullah Kürşat Merter; Yavuz Selim Balcioglu Purpose This study investigates the relationship between CEO narcissism and greenwashing in integrated reports, focusing on differences between the banking and non-banking sectors under different regulatory...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing 1–17.
Published: 19 June 2026
...Youssef Chetioui; Maria Irene Prete; Alessandra Tafuro Purpose While corporate social responsibility (CSR) has been extensively scrutinized in the banking sector, its specific link to customer citizenship behavior (CCB) remains relatively underexplored. This paper aims to propose and assess...
Journal Articles
International Journal of Bank Marketing 1–24.
Published: 17 February 2026
... and governance (ESG) practices serve as a basic disclosure tool to examine these actions. Nevertheless, a high risk of greenwashing persists in the banking sector. For this reason, more comprehensive investigations into non-financial disclosure may be necessary, such as adherence to the integrated reporting...
Journal Articles
International Journal of Bank Marketing (2025) 43 (5): 1100–1121.
Published: 03 February 2025
...Paulo M. Gama; Fátima Sol Murta; Arnaldo Coelho Purpose This paper provides empirical evidence on the impact of societal trust in three dimensions of banking activity: the quantity and quality of credit granted by banks and their economic performance. Design/methodology/approach The paper uses...
Journal Articles
International Journal of Bank Marketing (2025) 43 (3): 591–614.
Published: 14 November 2024
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Fintech Peer to peer lending Financial intermediations Banks Finance Banks have recently implemented lending restrictions on firms all across the world as a result of the financial crisis’ residual repercussions...
Journal Articles
Service failure and negative Word-of-Mouth in Chinese retail banking: a moderated-mediation approach
International Journal of Bank Marketing (2025) 43 (1): 82–105.
Published: 30 August 2024
... between negative WOM and bank service failures, with a focus on the mediating role of customer switching intentions and the moderating role of switching costs in this relationship. Design/methodology/approach Using an online semi-structured questionnaire survey, a dataset comprising 411 responses...
Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 947–980.
Published: 23 January 2024
...Stefano Cosma; Daniela Pennetta Purpose This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility. Design/methodology/approach For a sample of 124 Italian FinTechs, the authors measured online visibility...
Journal Articles
International Journal of Bank Marketing (2024) 42 (4): 692–724.
Published: 05 January 2024
...Tomisin Adefare; Ogechi Adeola; Emmanuel Mogaji; Nguyen Phong Nguyen; Stephen Alaba Mogaji Purpose This research aims to explore the role of banks in supporting women agriculture entrepreneurs (WAEs) to contribute towards achieving the Sustainable Development Goals (SDGs). It focusses...
Journal Articles
International Journal of Bank Marketing (2024) 42 (4): 672–691.
Published: 30 October 2023
...Abu Bakkar Siddik; Li Yong; Arshian Sharif Purpose There is a dearth of empirical research examining the influence of various facets of sustainable banking on the environmental sustainability performance (SP) of banks in developing economies like Bangladesh. This study looks at how green banking...
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1743–1768.
Published: 21 August 2023
... Emerald Publishing Limited Licensed re-use rights only Investment model Consumer choice criteria of credit cards Banks United States France The importance and complexity of the credit card industry as a truly global service brand has received attention and interest in the literature...
Journal Articles
International Journal of Bank Marketing (2023) 41 (3): 641–662.
Published: 09 February 2023
...Emerson Wagner Mainardes; Neudson Peres de Freitas Purpose This study aims to verify the influence of perceived value dimensions on customer satisfaction and loyalty in the banking sector, comparing these relationships between traditional banks and fintechs. Also, it was verified whether...
Journal Articles
International Journal of Bank Marketing (2021) 39 (5): 768–788.
Published: 25 February 2021
...Philipp Schröder Purpose Content analysis was used to examine the CSR disclosures of 78 bank websites based on four categories: environment and energy, human resources, customers and products and community involvement. Furthermore, sample units were grouped according to their characteristics...
Journal Articles
International Journal of Bank Marketing (2021) 39 (4): 516–540.
Published: 01 January 2021
...Emmanuel Mogaji; Robert Ebo Hinson; Arinze Christian Nwoba; Nguyen Phong Nguyen Purpose Drawing on stakeholder theory, the purpose of this paper examines how Nigerian banks employ their corporate social responsibility (CSR) initiatives to empower women to participate in economic and commercial...
Journal Articles
International Journal of Bank Marketing (2021) 39 (4): 661–677.
Published: 06 November 2020
...Mohammad Hassan Shakil; Mashiyat Tasnia; Md Imtiaz Mostafiz Purpose Gender diversity in corporate boards is broadly studied in existing corporate governance literature. However, the role of board gender diversity on environmental, social and governance (ESG) performance of the banks is still...
Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 85–106.
Published: 29 October 2020
.... Design/methodology/approach A self-administered questionnaire was completed online by 390 panelists (aged 55 years or more) who use their mobile devices to conduct banking activities. A multigroup analysis was conducted to assess the moderating role of age. Findings Results confirm the presence...
Journal Articles
International Journal of Bank Marketing (2020) 38 (3): 737–755.
Published: 07 January 2020
... Customer perceptions of employee attitudes (job satisfaction and affective commitment) represent a unique opportunity for banks to differentiate their value proposition in a hypercompetitive market. Originality/value This study is the first to consider customer perceptions of employee job satisfaction...
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 340–361.
Published: 13 February 2019
...Belén Ruiz; Juan A. García Purpose The purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns. Design/methodology/approach This study was carried...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1235–1247.
Published: 18 June 2018
.... The FCA depositors are not affected by exchange rate volatility. Research limitations/implications This study is conducted based on the FCA rate quoted by the leading commercial banks in Malaysia, Maybank. Thus, the FCA rate is used as a proxy for the FCA rate of commercial banks in Malaysia...
Journal Articles
International Journal of Bank Marketing (2018) 36 (4): 680–700.
Published: 24 May 2018
...Sangeeta Arora; Supreet Sandhu Purpose The purpose of this paper is to determine factors influencing customers’ usage of electronic banking (e-banking) services. Design/methodology/approach A survey was conducted to collect information from bank customers regarding their perceptions about e...
Journal Articles
International Journal of Bank Marketing (2018) 36 (2): 290–304.
Published: 03 April 2018
...Naji Mansour Nomran; Razali Haron; Rusni Hassan Purpose Islamic banks (IBs) must stay Shari’ah compliant to enhance their customer loyalty and obtain a competitive edge. Given the performance of Shari’ah supervisory board (SSB) continues to be a matter of concern especially...
