Keywords: Banks
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Journal Articles
Journal Articles
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International Journal of Bank Marketing 1–24.
Published: 17 February 2026
... and governance (ESG) practices serve as a basic disclosure tool to examine these actions. Nevertheless, a high risk of greenwashing persists in the banking sector. For this reason, more comprehensive investigations into non-financial disclosure may be necessary, such as adherence to the integrated reporting...
Journal Articles
International Journal of Bank Marketing (2025) 43 (5): 1100–1121.
Published: 03 February 2025
...Paulo M. Gama; Fátima Sol Murta; Arnaldo Coelho Purpose This paper provides empirical evidence on the impact of societal trust in three dimensions of banking activity: the quantity and quality of credit granted by banks and their economic performance. Design/methodology/approach The paper uses...
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 947–980.
Published: 23 January 2024
...Stefano Cosma; Daniela Pennetta Purpose This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility. Design/methodology/approach For a sample of 124 Italian FinTechs, the authors measured online visibility...
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International Journal of Bank Marketing (2021) 39 (4): 516–540.
Published: 01 January 2021
...Emmanuel Mogaji; Robert Ebo Hinson; Arinze Christian Nwoba; Nguyen Phong Nguyen Purpose Drawing on stakeholder theory, the purpose of this paper examines how Nigerian banks employ their corporate social responsibility (CSR) initiatives to empower women to participate in economic and commercial...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 85–106.
Published: 29 October 2020
.... Design/methodology/approach A self-administered questionnaire was completed online by 390 panelists (aged 55 years or more) who use their mobile devices to conduct banking activities. A multigroup analysis was conducted to assess the moderating role of age. Findings Results confirm the presence...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 340–361.
Published: 13 February 2019
...Belén Ruiz; Juan A. García Purpose The purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns. Design/methodology/approach This study was carried...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1235–1247.
Published: 18 June 2018
.... The FCA depositors are not affected by exchange rate volatility. Research limitations/implications This study is conducted based on the FCA rate quoted by the leading commercial banks in Malaysia, Maybank. Thus, the FCA rate is used as a proxy for the FCA rate of commercial banks in Malaysia...
Journal Articles
International Journal of Bank Marketing (2018) 36 (4): 680–700.
Published: 24 May 2018
...Sangeeta Arora; Supreet Sandhu Purpose The purpose of this paper is to determine factors influencing customers’ usage of electronic banking (e-banking) services. Design/methodology/approach A survey was conducted to collect information from bank customers regarding their perceptions about e...
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