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Keywords: Change management
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Journal Articles
International Journal of Bank Marketing (2012) 30 (7): 548–566.
Published: 05 October 2012
... to assuage their concerns. Whipp (1991) is of the opinion to be effective in overcoming resistance to change, managers often to have to stomach failed attempts and keep building incremental phases of adjustments. Research also shows that resistance to change arises from the fear of uncertainty...
Journal Articles
International Journal of Bank Marketing (2011) 29 (3): 247–267.
Published: 12 April 2011
... measurement is employed instead of formative measurement. Chris Baumann can be contacted at: chris.baumann@mq.edu.au © Emerald Group Publishing Limited 2011 Banking Customer loyalty Risk management Change management Linear structure equation modelling Modelling The topic...
