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Keywords: Change management
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Journal Articles
Salesperson resistance to change: an empirical investigation of antecedents and outcomes
Available to Purchase
International Journal of Bank Marketing (2012) 30 (7): 548–566.
Published: 05 October 2012
... Change management Customer satisfaction Resistance to change Customer responsiveness Salesperson performance H1. Perceived individual job impact is positively related to resistance to change. Self‐efficacy is defined as a person's belief in his or her ability to achieve...
Journal Articles
Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs
Available to Purchase
International Journal of Bank Marketing (2011) 29 (3): 247–267.
Published: 12 April 2011
... at: chris.baumann@mq.edu.au © Emerald Group Publishing Limited 2011 Banking Customer loyalty Risk management Change management Linear structure equation modelling Modelling The topic of customer loyalty is a focal concern for marketers who seek to identify its antecedents and causal...
