... measures based mainly on their relevance to the context studied. Practical implications The findings imply that building trust and engaging with customers better through communication are keys for Vietnamese commercial banks to gain more customer loyalty in such competitive conditions. Originality...

.... The FCA depositors are not affected by exchange rate volatility. Research limitations/implications This study is conducted based on the FCA rate quoted by the leading commercial banks in Malaysia, Maybank. Thus, the FCA rate is used as a proxy for the FCA rate of commercial banks in Malaysia...

...Saad Ghaleb Yaseen; Ihab Ali El Qirem Purpose The purpose of this paper is to investigate the essential factors influencing the adoption and use of e-banking services as perceived by customers of the Jordanian commercial banks. Design/methodology/approach This paper adapts and modifies...

... (or lesser) profitability. This means that different forms of value creation are offered with online banking clients. Originality/value The methodology used represents an innovative way to determine the positioning of online banking and could be extended to other digital products. Commercial banks...

... plays in customer CSR expectations. Design/methodology/approach – Analysing 648 customers of savings banks and 476 customers of commercial banks, several univariate statistics and two cluster analyses are implemented. Findings – The authors identify significantly consistent patterns...

...Mohammad Suleiman Awwad; Djouhara Ali Mohammad Agti Purpose The purpose of this paper is to examine the effect of internal marketing, organizational commitment and organizational citizenship behaviors on commercial banks' market orientation. Design/methodology/approach A quantitative survey...

.... Design/methodology/approach Data were collected through five questionnaires involving five major Spanish commercial banks. The questionnaires were answered by 450 individuals and SEM methodology was used to test the hypotheses of the study. Findings Corporate image of commercial banks includes...

... conducted to determine factors that are essential for the successful implementation of e‐channels by domestic commercial banks in Malaysia. Data were collected from primary sources and were analysed via frequency analysis and factor analysis. The results of the survey suggested that banks’ operation...

... activities of Norwegian banks with regard to electronic cash management services for corporate clients, and the future for such services. Banking Commercial Banks Norway Technological Change The support of the Christiania Bank og Kreditkasse is acknowledged. Corporate Attitudes towards...

...Kam‐Hon Lee The results of a first attempt in Hong Kong to set up a systematic procedure to search for profitable retail locations for setting up branches of commercial banks are reported, using a local Chinese bank as an example. It is possible to identify customer profiles, chart trading area...

... and the loan department. The optimal loan mix will suit customer needs and return the desired levels of profits. Bank Marketing Commercial Banks Loans Risk Measurement The Application of a Risk Index Model to Strategic Marketing Programmes for Commercial Banks by Thomas O. Stanley, John K. Ford, Sande...

...Michel Laroche; Jerry A. Rosenblatt; Terrill Manning Consumers perceive the following criteria as important in their selection and patronage of commercial banking facilities. Services relating to chequing accounts are of greater importance than those relating to savings accounts. Speed of service...

... in nine large commercial banks competing in the market for corporate banking services, show a key difference between the organisation arrangements of the two banking groups; active product innovators ensure that specialised personnel make regular, effective contact with the market while less active...