...Monica Rossolini; Alessia Pedrazzoli; Alessandro Ronconi Purpose Recognising the growing importance of environmental and sustainable activities and the role of communication strategies in soliciting their financing, this work investigates the influence of message framing, green emphasis...

...David M. Herold; Timo Dietrich; Tim Breitbarth Purpose This study aims to identify and deconstruct bullshit in banks' corporate social responsibility (CSR) communication to advance the management rhetoric research space, which has been characterised by an indifference to truth and meaning...

... ; Frydman et al., 2014). Based on these general findings regarding the impact of affect on financial decision making, the present study focusses on affect-inducing communications from financial institutions to consumers. In the present study we investigate how trust in the sender...

... behaviour Financial services Communication Marketing communications Services marketing Information and recommendations regarding financial products are today primarily presented in a fact-based format that entails listing important points of interest (e.g. macrostatistics for specific markets...

...Peggy Athanassopoulou; Axel Johne New service development (NSD) is an imperative to suppliers in today's highly competitive banking markets. Communication during the NSD process is important if the needs of customers are to be met functionally as well as economically. The results presented...

... ability to market and sell its services is essential for success. Marketing, marketing channels, service levels, pricing, communication with customers, persuading the customer, creating an effective salesforce, interviewing the customer, and international banking are all aspects that are discussed...