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Keywords: Communication technologies
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Journal Articles
International Journal of Bank Marketing (2011) 29 (2): 168–189.
Published: 01 March 2011
... that service quality can also be treated as a second order construct consisting of interaction, physical environment and outcome quality (Brady and Cronin, 2001). Communication technologies Banks Customer services quality Factor analysis Linear structure equation modelling The marketing...
Journal Articles
International Journal of Bank Marketing (2008) 26 (4): 212–236.
Published: 13 June 2008
... by providing directions to where service development efforts should be focused (Taylor and Todd, 1995). © Emerald Group Publishing Limited 2008 Virtual banking Communication technologies Financial services Turkey Consumer behaviour The banking industry across Europe has become one...
Journal Articles
International Journal of Bank Marketing (2007) 25 (5): 315–335.
Published: 24 July 2007
... this. Accounts management Financial services Relationship marketing Key accounts Communication technologies © Emerald Group Publishing Limited 2007 Tim Hughes can be contacted at: tim.hughes@uwe.ac.uk The next level, operational account management, is basically about the overall efficiency...
