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Keywords: Compatibility
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2017) 35 (1): 45–55.
Published: 06 February 2017
... (UTAUT) model, this study further examines one contingent factor, compatibility with previous experience with e-banking. This study focuses on the interactions effect of personalization and technology compatibility on customer e-banking service usage. Design/methodology/approach A survey...

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