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Keywords: Compatibility
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Journal Articles
Consumer’s initial trust formation in IOB’s acceptance: The role of social influence and perceived compatibility
Available to Purchase
International Journal of Bank Marketing (2019) 37 (2): 507–530.
Published: 06 March 2019
...Souheila Kaabachi; Selima Ben Mrad; Bay O’Leary Purpose The purpose of this paper is to explore how variables like propensity to trust, website usability, social influence, customer awareness about internet-only banks (IOBs) and perceived compatibility influence customers’ initial trust formation...
Journal Articles
The impact of personalization and compatibility with past experience on e-banking usage
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International Journal of Bank Marketing (2017) 35 (1): 45–55.
Published: 06 February 2017
... (UTAUT) model, this study further examines one contingent factor, compatibility with previous experience with e-banking. This study focuses on the interactions effect of personalization and technology compatibility on customer e-banking service usage. Design/methodology/approach A survey...
