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Keywords: Computers
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Journal Articles
International Journal of Bank Marketing (1987) 5 (4): 49–58.
Published: 01 April 1987
...Oded Shenkar A case study in which perceptions regarding the introduction of computer terminals to the branches of an Israeli bank is presented. Employees appear to believe that computers improve service to customers and facilitate data gathering and communication, but are somewhat less optimistic...

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