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Keywords: Consumer
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Journal Articles
International Journal of Bank Marketing (2025) 43 (10): 2229–2255.
Published: 20 June 2025
...Rotana S. Alkadi; Salma S. Abed Purpose The rapid expansion of Artificial Intelligence (AI) has reshaped industries globally, with AI chatbots becoming increasingly important in enhancing customer service in various sectors. This paper aims to examine the factors influencing consumer intention...
Journal Articles
International Journal of Bank Marketing (2025) 43 (4): 685–709.
Published: 13 November 2024
...Marco Barone; Candida Bussoli; Danilo Conte; Lucrezia Fattobene; Domenico Morrone Purpose Corporate social responsibility (CSR) activities are increasingly prominent in the current agendas of firms, regulatory agencies and consumers worldwide. It is vital for banks to understand how consumers...
Journal Articles
International Journal of Bank Marketing (2019) 37 (3): 821–837.
Published: 28 February 2019
...Maria Gabriella Ceravolo; Vincenzo Farina; Lucrezia Fattobene; Lucia Leonelli; GianMario Raggetti Purpose The purpose of this paper is to examine whether financial consumers are sensitive to presentational format of financial disclosure documents and whether this influences the financial...
Journal Articles
International Journal of Bank Marketing (2016) 34 (5): 649–669.
Published: 04 July 2016
... – The study shows that consumers choosing fixed rate mortgages (FRMs) have high LTV and high risk aversion and perceive their choice as having been influenced by bank advisors. This is in line with earlier findings. Lower levels of – or no – FRMs (more adjustable rate mortgages) seems to be attractive...
Journal Articles
International Journal of Bank Marketing (2011) 29 (5): 433–450.
Published: 26 July 2011
... it among men. Research limitations/implications Replication in other contexts and with other data sets would be worthwhile. Practical implications To enhance retirement plan adoption/participation, financial service firms may want to tailor such plans according to gender (and other consumer...
