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1-20 of 153
Keywords: Consumer Behaviour
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Journal Articles
Shawn Hunter, Cuong Pham, Kunhyui Kim, Long Q. Trinh, Andreas Chai, Sameer Deshpande, Shireenjit Johl, Peter J. Morgan, Mila Obucina
International Journal of Bank Marketing (2025) 43 (9): 1884–1909.
Published: 24 October 2025
...). Development Consumer behaviour Developing countries Customer attitudes Emerging markets Financial services Citi Foundation Asian Development Bank Institute Funding: The research was co-funded by the Citi Foundation and the Asian Development Bank Institute. No exclusion...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2025) 43 (9): 1805–1819.
Published: 07 August 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Finance Consumer behaviour Financial socialisation The theoretical foundation of financial socialisation in the home lies in Bandurra’s (1977) seminal work on Social Learning Theory, which built...
Journal Articles
International Journal of Bank Marketing (2025) 43 (10): 2112–2135.
Published: 28 May 2025
...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Banking Bank trust Consumer behaviour Ethnicity Financial inclusion Financial services Mobile banking Socio-demographic...
Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1835–1866.
Published: 19 July 2024
... Limited Licensed re-use rights only Crowdfunding Mobile apps Fintech Information system usage quality Donation behaviour Well-being Consumer behaviour Stimulus-response-organism theory The global crowdfunding industry’s value stood at $17.51 billion in 2021, with projections...
Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
... Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Elaboration likelihood model Fintech Linguistic functions Online consumer engagement Social media branding Twitter The need to grow market share and rapidly increase consumer base becomes crucial for brands...
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 406–424.
Published: 08 October 2019
... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Mergers and acquisitions Banking industry Financial crisis Global banking The global banking industry has undergone unprecedented changes in recent years, from the modernisation...
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 368–383.
Published: 05 August 2019
... is the corresponding author and can be contacted at: kywong@ntu.edu.sg 07 01 2019 31 05 2019 12 06 2019 19 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Consumer credit Debts Credit cards Credit cards...
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 352–367.
Published: 25 July 2019
... variables, such as social influence and personal innovativeness, which were rarely examined in past studies, are employed in this research. All of our respondents were actual bank account holders. Mobile banking Resistance to change Consumer behaviour Internet marketing H4. Consumer...
Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 1–20.
Published: 25 July 2019
.... Figure 2 Conceptual model 06 01 2019 30 03 2019 29 04 2019 30 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Ghana Consumer behaviour Continuous usage Consumer engagement Mobile money...
Journal Articles
International Journal of Bank Marketing (2019) 37 (6): 1441–1461.
Published: 03 May 2019
... with a large degree of standardization and commoditization, the relationship between the customer and the provider revolves around the sole ingredient than cannot be standardized, i.e. the personal relation between customer and employee (Chakravarty et al., 2004). Consumer behaviour Trust...
Journal Articles
International Journal of Bank Marketing (2019) 37 (3): 666–690.
Published: 26 March 2019
... analysis (CFA). Consumer behaviour Scale development Validation Customers Banks are beginning to realize that customer retention provides a sustainable and competitive advantage that is not easily replicated by its competitors. On the other hand, today’s customers, who are often aware...
Journal Articles
International Journal of Bank Marketing (2019) 37 (4): 1004–1024.
Published: 28 February 2019
... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Consumer attitudes Financial knowledge Financial well-being The financial well-being of individuals, defined by the CFPB (2017 , p. 6) as “a state of being wherein a person can fully meet current...
Journal Articles
International Journal of Bank Marketing (2018) 36 (2): 379–392.
Published: 03 April 2018
... influence behavioural intention to adopt plastic money. Charles Makanyeza can be contacted at: cmakanyeza@yahoo.co.uk 02 03 2017 15 04 2017 18 05 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour...
Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 997–1017.
Published: 04 September 2017
... 26 10 2016 06 12 2016 12 12 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Innovation adoption Behavioural intention Technology adoption Zimbabwe Mobile banking Increased global competition...
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 596–615.
Published: 05 June 2017
... of strong incentives to cross-sell the funds of affiliate companies and engage in bancassurance (Ha, 2011). Lastly, as Korean banks lack terms of internationalization, they are unable to respond to demands for overseas investment advice and overseas real estate consultations. Consumer behaviour...
Journal Articles
International Journal of Bank Marketing (2017) 35 (2): 319–334.
Published: 03 April 2017
... exclusively pertaining to the Indian retail bank setting. Previous studies on consumer behavior in the retail bank context have focused on importance of customer age in determining financial behavior with the bank (Fernandez-Aguirre et al., 2003). This research is the first of its kind to focus...
Journal Articles
International Journal of Bank Marketing (2017) 35 (1): 97–111.
Published: 06 February 2017
... 15 04 2016 24 04 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Trust Buyer-seller relationships Integrity The Netherlands Customer loyalty Trust is important for customer-bank relationships...
Journal Articles
International Journal of Bank Marketing (2016) 34 (7): 1092–1113.
Published: 03 October 2016
... Sreejesh S. is the corresponding author and can be contacted at: sreejeshibs@gmail.com 14 07 2015 30 11 2015 16 01 2016 24 01 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumer behaviour Empirical study...
Journal Articles
International Journal of Bank Marketing (2016) 34 (7): 1069–1091.
Published: 03 October 2016
... Licensed re-use rights only Consumer behaviour Developing countries Behaviour Banking Consumer attitudes Customer surveys For the last two decades, Islamic banking has registered exponential growth throughout the world, with annual growth of 20 per cent globally (Global Islamic Finance...
Journal Articles
International Journal of Bank Marketing (2016) 34 (6): 868–884.
Published: 05 September 2016
... rights only Consumer behaviour Housing Malaysia Consumer finance Purchasing a home is the largest financial decision of consumers (Hjalmarsson and Hjalmarsson, 2009). Furthermore, a house is essential to a consumer for it is a basic need. Owing to this, a consumer must meet this need...
