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1-20 of 153
Keywords: Consumer Behaviour
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Journal Articles
Shawn Hunter, Cuong Pham, Kunhyui Kim, Long Q. Trinh, Andreas Chai, Sameer Deshpande, Shireenjit Johl, Peter J. Morgan, Mila Obucina
International Journal of Bank Marketing (2025) 43 (9): 1884–1909.
Published: 24 October 2025
... . Development Consumer behaviour Developing countries Customer attitudes Emerging markets Financial services Citi Foundation Asian Development Bank Institute Funding: The research was co-funded by the Citi Foundation and the Asian Development Bank Institute. The growth...
Includes: Supplementary data
Journal Articles
The impact of pocket money and term-time employment on the financial confidence of adolescents in New Zealand
Available to Purchase
International Journal of Bank Marketing (2025) 43 (9): 1805–1819.
Published: 07 August 2025
... knowledge and skills” (Tezel, 2015 , p. 92). Finance Consumer behaviour Financial socialisation © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only 05 11 2024 03 04 2025 01 06 2025 Stephen Agnew can be contacted...
Journal Articles
Trust and socio-demographic influences on mobile banking adoption in South Africa: a longitudinal study
Open Access
International Journal of Bank Marketing (2025) 43 (10): 2112–2135.
Published: 28 May 2025
...), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Banking Bank trust Consumer behaviour Ethnicity Financial inclusion Financial services Mobile banking Socio-demographic...
Journal Articles
Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps
Available to Purchase
International Journal of Bank Marketing (2024) 42 (7): 1835–1866.
Published: 19 July 2024
... Fintech Information system usage quality Donation behaviour Well-being Consumer behaviour Stimulus-response-organism theory The global crowdfunding industry’s value stood at $17.51 billion in 2021, with projections indicating a surge to $42.93 billion by the year 2028 (GlobeNewswire, 2022...
Journal Articles
The power of words: driving online consumer engagement in Fintech
Available to Purchase
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
..., individuals are likely to engage in more deliberate and effortful thinking, invoking the central processing route. Consumer behaviour Elaboration likelihood model Fintech Linguistic functions Online consumer engagement Social media branding Twitter The need to grow market share and rapidly...
Journal Articles
The effect of mergers and acquisitions on customer–company relationships: Exploring employees’ perceptions in the Spanish banking sector
Available to Purchase
International Journal of Bank Marketing (2020) 38 (2): 406–424.
Published: 08 October 2019
...-González is the corresponding author and can be contacted at: p.alvarez.gonzalez@usc.es 18 02 2019 23 07 2019 21 08 2019 22 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Mergers and acquisitions...
Journal Articles
Credit card cue effect: How mere exposure to credit card cues promotes consumers’ perceived financial well-being and spending
Available to Purchase
International Journal of Bank Marketing (2020) 38 (2): 368–383.
Published: 05 August 2019
... card cues are present. This study suggests that marketers may use credit card cues to promote consumer spending, whereas consumers, especially spendthrifts, should be aware of how credit card cues may inflate their perceived financial well-being and stimulate them to spend more. Consumer behaviour...
Journal Articles
Drivers and outcomes of consumer engagement: Insights from mobile money usage in Ghana
Available to Purchase
International Journal of Bank Marketing (2020) 38 (1): 1–20.
Published: 25 July 2019
... dollars a day and generates direct revenues of over $2.4bn. Moreover, over 690m are registered mobile money account holders worldwide. Ghana Consumer behaviour Continuous usage Consumer engagement Mobile money Innovative service technologies have transformed how individuals, firms...
Journal Articles
An analysis of factors affecting mobile banking adoption
Available to Purchase
International Journal of Bank Marketing (2020) 38 (2): 352–367.
Published: 25 July 2019
... 05 2019 31 05 2019 04 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Mobile banking Resistance to change Consumer behaviour Internet marketing Life in the twenty-first century is so different from the years before...
Journal Articles
Reasons to switch: empowered vs less powerful bank customers
Available to Purchase
International Journal of Bank Marketing (2019) 37 (6): 1441–1461.
Published: 03 May 2019
... consumer behavior in a financial context (Moin et al., 2015), as well as the fact that a focus on power and empowerment borders the concept of trust (Jiang et al., 2014), a trust-based framework for the analysis is used. Hence, the study explicitly analyzes factors of importance...
Journal Articles
Exploring the bank selection criteria in India: scale development and validation
Available to Purchase
International Journal of Bank Marketing (2019) 37 (3): 666–690.
Published: 26 March 2019
... bank customers. Narteh and Owusu-Frimpong (2011) analyzed the bank selection criteria of students in Ghana. The study was conducted using a sample of 223 customers. The results highlighted awareness of consumer behavior, which was considerably affected by a company’s image. Sayani and Miniaoui (2013...
Journal Articles
Personal factors as antecedents of perceived financial well-being: evidence from Brazil
Available to Purchase
International Journal of Bank Marketing (2019) 37 (4): 1004–1024.
Published: 28 February 2019
... relationships that enhance the understanding of the individual differences that shape current money management stress. Consumer behaviour Consumer attitudes Financial knowledge Financial well-being In this study, we build on Brüggen et al.’s (2017) framework of financial well-being...
Journal Articles
Consumers’ acceptance and use of plastic money in Harare, Zimbabwe: Application of the unified theory of acceptance and use of technology 2
Available to Purchase
International Journal of Bank Marketing (2018) 36 (2): 379–392.
Published: 03 April 2018
..., 2014). It is, therefore, posited that: H5. Hedonic motivation has a positive effect on behavioural intention to adopt plastic money. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Zimbabwe Behavioural...
Journal Articles
Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe
Available to Purchase
International Journal of Bank Marketing (2017) 35 (6): 997–1017.
Published: 04 September 2017
..., 2006). Consumer behaviour Innovation adoption Behavioural intention Technology adoption Zimbabwe Mobile banking Despite the benefits derived from mobile banking, the extent to which mobile banking services are adopted by consumers is not as high as expected in both developed...
Journal Articles
Does the interactive quality of premium asset management service promote customers’ referral intentions? The moderating effect of customer’s asset size
Available to Purchase
International Journal of Bank Marketing (2017) 35 (4): 596–615.
Published: 05 June 2017
..., the degree of need increases in line with the total amount of financial asset holdings (Lee, 2014). Figure 2 Portfolio of financial assets in Korea Figure 3 Survey results of customer’s PB service preference Consumer behaviour Measurement Marketing communications Customer surveys...
Journal Articles
Relative importance of service value by customer relationship stages: Evidence from the Indian retail banking
Available to Purchase
International Journal of Bank Marketing (2017) 35 (2): 319–334.
Published: 03 April 2017
.... Consumer behaviour Buyer-seller relationship Services marketing Time Abhilash Ponnam can be contacted at: abhilashponnam@gmail.com 27 04 2016 02 07 2016 22 07 2016 22 07 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights...
Journal Articles
Banking system trust, bank trust, and bank loyalty
Available to Purchase
International Journal of Bank Marketing (2017) 35 (1): 97–111.
Published: 06 February 2017
... other after all. It is an empirical question which direction of causality is stronger. Consumer behaviour Trust Buyer-seller relationships Integrity The Netherlands Customer loyalty Trust is important for customer-bank relationships and for customer relationships in general, for quite...
Journal Articles
Determinants of Islamic banking adoption in Tunisia: empirical analysis
Available to Purchase
International Journal of Bank Marketing (2016) 34 (7): 1069–1091.
Published: 03 October 2016
... this issue (Echchabi et al., 2014), and this study is intended to fill this gap. 10 02 2015 11 12 2015 05 01 2016 15 01 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumer behaviour Developing...
Journal Articles
Effect of information content and form on customers’ attitude and transaction intention in mobile banking: Moderating role of perceived privacy concern
Available to Purchase
International Journal of Bank Marketing (2016) 34 (7): 1092–1113.
Published: 03 October 2016
.... Informational timeliness positively impacts customers’ overall attitude toward M-banking. Consumer behaviour Empirical study Marketing research India Consumer attitudes The banking industry has witnessed a significant shift in service delivery patterns in recent years with the adoption of self...
Journal Articles
Malaysian consumers’ willingness to choose Islamic mortgage products: An extension of the theory of interpersonal behaviour
Available to Purchase
International Journal of Bank Marketing (2016) 34 (6): 868–884.
Published: 05 September 2016
... between facilitating conditions and willingness to choose Islamic mortgage products. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumer behaviour Housing Malaysia Consumer finance Purchasing a home is the largest...
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