Skip to Main Content
Keywords: Consumer Behaviour
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
..., individuals are likely to engage in more deliberate and effortful thinking, invoking the central processing route. Consumer behaviour Elaboration likelihood model Fintech Linguistic functions Online consumer engagement Social media branding Twitter The need to grow market share and rapidly...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 1–20.
Published: 25 July 2019
... dollars a day and generates direct revenues of over $2.4bn. Moreover, over 690m are registered mobile money account holders worldwide. Ghana Consumer behaviour Continuous usage Consumer engagement Mobile money Innovative service technologies have transformed how individuals, firms...
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 352–367.
Published: 25 July 2019
... 05 2019 31 05 2019 04 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Mobile banking Resistance to change Consumer behaviour Internet marketing Life in the twenty-first century is so different from the years before...
Journal Articles
International Journal of Bank Marketing (2019) 37 (6): 1441–1461.
Published: 03 May 2019
... consumer behavior in a financial context (Moin et al., 2015), as well as the fact that a focus on power and empowerment borders the concept of trust (Jiang et al., 2014), a trust-based framework for the analysis is used. Hence, the study explicitly analyzes factors of importance...
Journal Articles
International Journal of Bank Marketing (2019) 37 (3): 666–690.
Published: 26 March 2019
... bank customers. Narteh and Owusu-Frimpong (2011) analyzed the bank selection criteria of students in Ghana. The study was conducted using a sample of 223 customers. The results highlighted awareness of consumer behavior, which was considerably affected by a company’s image. Sayani and Miniaoui (2013...
Journal Articles
International Journal of Bank Marketing (2019) 37 (4): 1004–1024.
Published: 28 February 2019
... relationships that enhance the understanding of the individual differences that shape current money management stress. Consumer behaviour Consumer attitudes Financial knowledge Financial well-being In this study, we build on Brüggen et al.’s (2017) framework of financial well-being...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 997–1017.
Published: 04 September 2017
..., 2006). Consumer behaviour Innovation adoption Behavioural intention Technology adoption Zimbabwe Mobile banking Despite the benefits derived from mobile banking, the extent to which mobile banking services are adopted by consumers is not as high as expected in both developed...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2017) 35 (1): 97–111.
Published: 06 February 2017
... other after all. It is an empirical question which direction of causality is stronger. Consumer behaviour Trust Buyer-seller relationships Integrity The Netherlands Customer loyalty Trust is important for customer-bank relationships and for customer relationships in general, for quite...
Journal Articles
International Journal of Bank Marketing (2016) 34 (7): 1069–1091.
Published: 03 October 2016
... this issue (Echchabi et al., 2014), and this study is intended to fill this gap. 10 02 2015 11 12 2015 05 01 2016 15 01 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Consumer behaviour Developing...
Journal Articles
Journal Articles

or Create an Account

Close Modal
Close Modal