Keywords: Consumer Behaviour
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
... Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Elaboration likelihood model Fintech Linguistic functions Online consumer engagement Social media branding Twitter The need to grow market share and rapidly increase consumer base becomes crucial for brands...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 352–367.
Published: 25 July 2019
... variables, such as social influence and personal innovativeness, which were rarely examined in past studies, are employed in this research. All of our respondents were actual bank account holders. Mobile banking Resistance to change Consumer behaviour Internet marketing H4. Consumer...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (6): 1441–1461.
Published: 03 May 2019
... with a large degree of standardization and commoditization, the relationship between the customer and the provider revolves around the sole ingredient than cannot be standardized, i.e. the personal relation between customer and employee (Chakravarty et al., 2004). Consumer behaviour Trust...
Journal Articles
International Journal of Bank Marketing (2019) 37 (3): 666–690.
Published: 26 March 2019
... analysis (CFA). Consumer behaviour Scale development Validation Customers Banks are beginning to realize that customer retention provides a sustainable and competitive advantage that is not easily replicated by its competitors. On the other hand, today’s customers, who are often aware...
Journal Articles
International Journal of Bank Marketing (2019) 37 (4): 1004–1024.
Published: 28 February 2019
... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Consumer attitudes Financial knowledge Financial well-being The financial well-being of individuals, defined by the CFPB (2017 , p. 6) as “a state of being wherein a person can fully meet current...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 997–1017.
Published: 04 September 2017
... 26 10 2016 06 12 2016 12 12 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Innovation adoption Behavioural intention Technology adoption Zimbabwe Mobile banking Increased global competition...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2017) 35 (1): 97–111.
Published: 06 February 2017
... 15 04 2016 24 04 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Trust Buyer-seller relationships Integrity The Netherlands Customer loyalty Trust is important for customer-bank relationships...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2016) 34 (7): 1069–1091.
Published: 03 October 2016
... Licensed re-use rights only Consumer behaviour Developing countries Behaviour Banking Consumer attitudes Customer surveys For the last two decades, Islamic banking has registered exponential growth throughout the world, with annual growth of 20 per cent globally (Global Islamic Finance...
Journal Articles

or Create an Account

Close subscription notice
Close access options