Keywords: Corporate social responsibility
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International Journal of Bank Marketing (2023) 41 (3): 485–507.
Published: 10 January 2023
...Petek Tosun; A. Selçuk Köylüoğlu Purpose Consumers’ corporate social responsibility (CSR) expectations have increased in the new coronavirus (COVID-19) pandemic, while many financial institutions have supported society with their health-related CSR actions. This study examines the impact of CSR...
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International Journal of Bank Marketing (2021) 39 (3): 478–496.
Published: 31 May 2021
...Linda Deigh; Jillian Dawes Farquhar Purpose The purpose of this study is to contribute to the theory and practice of financial services marketing in sub-Saharan Africa (sSA) by investigating how financial service providers are developing corporate social responsibility (CSR) practices...
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International Journal of Bank Marketing (2021) 39 (1): 189–208.
Published: 19 January 2021
... into the already known constructs such as satisfaction, trust and loyalty. Originality/value This study is unique because it quantitatively examined the relationships between well-researched constructs corporate social responsibility (CSR), trust (TRUS), satisfaction (SAT) on loyalty (LOY) as well as examining...
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International Journal of Bank Marketing (2021) 39 (4): 516–540.
Published: 01 January 2021
...Emmanuel Mogaji; Robert Ebo Hinson; Arinze Christian Nwoba; Nguyen Phong Nguyen Purpose Drawing on stakeholder theory, the purpose of this paper examines how Nigerian banks employ their corporate social responsibility (CSR) initiatives to empower women to participate in economic and commercial...
Journal Articles
International Journal of Bank Marketing (2021) 39 (4): 618–637.
Published: 02 November 2020
...David M. Herold; Timo Dietrich; Tim Breitbarth Purpose This study aims to identify and deconstruct bullshit in banks' corporate social responsibility (CSR) communication to advance the management rhetoric research space, which has been characterised by an indifference to truth and meaning...
Journal Articles
International Journal of Bank Marketing (2021) 39 (4): 678–708.
Published: 27 August 2020
... of vulnerability. Arguably, it also under-represents the sociological view of childhood as advocated by Spotswood and Nairn (2016) and the role of the broader consumer culture in which these activities and initiatives occur. Corporate social responsibility Vulnerable consumers Marketing to children...
Journal Articles
International Journal of Bank Marketing (2020) 38 (4): 823–841.
Published: 27 February 2020
...Shan Lei; Yafei Zhang Purpose This study aims to understand how media content and media sentiment in corporate social responsibility (CSR) news coverage affect investment performance, as reflected in the S&P 500 Environmental and Socially Responsible Index from 2010 to 2016. Design...
Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 159–174.
Published: 05 August 2019
...Syed Shujaat Ali Shah; Zia Khan Purpose The purpose of this paper is to investigate the impact of customers’ perceptions of corporate social responsibility (CSR) on affective and continuance commitment. It analyses the moderation effect of relationship age on the CSR-commitment relationships...
Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1329–1346.
Published: 08 August 2018
... marketing Corporate social responsibility Volunteerism Donation framing Donation size According to theories of attribute centrality, the centrality of a green or sustainable attribute indicates the degree to which specific attributes that conceptualize and categorize the product are associated...
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