Keywords: Credit Unions
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Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1492–1512.
Published: 09 April 2024
... unions. Credit unions emphasize proximity with members, so it’s important to understand how these different ways of interacting affect how much people trust the credit union and stay committed to it and how engaged they feel as members. This study aims to explore this issue. Design/methodology...
Journal Articles
International Journal of Bank Marketing (2018) 36 (3): 482–495.
Published: 08 May 2018
...M. Kabir Hassan; Jennifer Brodmann; Blake Rayfield; Makeen Huda Purpose The purpose of this paper is to investigate proprietary data from customers of a Southern Louisiana credit union. It analyzes the factors that contribute to an accelerated failure time (AFT) using information from customers...
Journal Articles
International Journal of Bank Marketing (2017) 35 (2): 205–219.
Published: 03 April 2017
...Lerzan Aksoy; Timothy L. Keiningham; Alexander Buoye; Joan Ball Purpose The purpose of this paper is to identify the key drivers of share of wallet for credit cards issued by either a credit union (CU) or bank using a Wallet Allocation Rule (WAR) framework. Design/methodology/approach A survey...
Journal Articles
International Journal of Bank Marketing (2014) 32 (6): 567–589.
Published: 26 August 2014
...Dr Kristina Heinonen; Noreen Byrne; Olive McCarthy Purpose – The purpose of this paper is to examine the technical and relational value proposition preferences of credit union members and to examine the relationship between their preference and patronage activity. Design/methodology/approach...
Journal Articles
International Journal of Bank Marketing (2014) 32 (3): 176–193.
Published: 28 April 2014
... a firm's service focus, service growth, market coverage, marketing initiative, market growth, Porter strategy, and market orientation. Design/methodology/approach – Data for the study were gathered from a statewide survey among 125 chief executives of credit unions belonging to the Florida Credit...
Journal Articles
International Journal of Bank Marketing (2004) 22 (5): 319–342.
Published: 01 August 2004
...Elizabeth Duncan; Greg Elliott This paper seeks to explore empirically the relationships between efficiency, financial performance and customer service quality among a representative cross‐section of Australian banks and credit unions and the correlations between these categories of measures...
Journal Articles
International Journal of Bank Marketing (2003) 21 (6-7): 304–311.
Published: 01 December 2003
...Deborah Ralston; April Wright Sound lending procedures in retail financial institutions involve identifying high‐risk applicants, modifying loan conditions such as security requirements, and monitoring repayments post‐loan approval. For managers of credit unions, this procedure is complicated...
Journal Articles
International Journal of Bank Marketing (2001) 19 (4): 179–185.
Published: 01 July 2001
...Anthony T. Allred Service quality in the USA has become a frustrating and unsatisfying experience. Recent indicators suggest customer satisfaction with service has been steadily declining. The financial services sector is no exception. Existing research indicates credit union customers are more...
Journal Articles
International Journal of Bank Marketing (1996) 14 (1): 30–40.
Published: 01 February 1996
... the development of credit unions in the 1980s and 1990s. These provide an alternative banking concept which is successful and well liked by its members but which in the UK (unlike other developed countries) has yet to achieve a significant foothold in the mainstream financial services marketplace. Suggests...
Journal Articles
International Journal of Bank Marketing (1986) 4 (2): 58–64.
Published: 01 February 1986
...Reg Elliott Credit unions are financial co‐operatives. They provide personal financial services to their members. In Australia they are very small institutions compared to the national banking and financing companies. Credit unions have formed state organisations to pursue common aims. The national...
Journal Articles
International Journal of Bank Marketing (1984) 2 (3): 44–47.
Published: 01 March 1984
...Paul Lahiff This article comments on the present growth of credit unions in Australia and their prospects for the future. © MCB UP Limited 1984 Australia Credit Unions The Australian Credit Union System: A Search for Excellence by Paul Lahiff Executive Director, Australian Federation...
Journal Articles
International Journal of Bank Marketing (1984) 2 (2): 58–67.
Published: 01 February 1984
...Terry E. Ashforth; Geoffrey N. Soutar Research among credit unions in Western Australia is reported in which directors and managers of credit unions expressed their attitudes with regard to the corporate objectives of their organisation, and future directions of development for the credit union...

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