Keywords: Credit cards
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Journal Articles
International Journal of Bank Marketing (2026) 44 (9): 1978–2002.
Published: 06 May 2026
... with reduced usage of credit cards and home mortgages, but not student debt, informal debt or buy-now-pay-later products in the Australian context. Research limitations/implications Debt aversion is not a distinct preference, although attitudes are important for explaining debt usage. Practical...
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Journal Articles
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2020) 38 (7): 1601–1616.
Published: 07 October 2020
... reward programs Tie strength Credit cards Referral intentions Referral rewards are found to have been an effective promotion mechanism in increasing the size of the credit card market through maintaining the existing customer pool and attracting new customers (Kuester and Benkenstein, 2014...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (2): 545–564.
Published: 28 February 2019
...Liqiong Lin; Mohamad Dian Revindo; Christopher Gan; David A. Cohen Purpose The rapid growth of credit card use in China poses the potential for card overuse and the accumulation of increased debt. The purpose of this paper is to report on an investigation into the determinants of overall credit...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2013) 31 (6): 481–500.
Published: 06 September 2013
...Chris Baumann; Hamin Hamin; Wendy Ming‐Yen Teoh; Siong‐Choy Chong; Shi Mid Yong Purpose This paper explores factors affecting spending behavior of credit card holders in Malaysia. Specifically, variables such as demographic factors, banks’ policies, and credit card holders’ attitudes toward money...
Journal Articles
International Journal of Bank Marketing (2012) 30 (7): 567–585.
Published: 05 October 2012
...Charles Blankson; Audhesh Paswan; Kwabena G. Boakye Purpose The importance of and viability of the college student cohort for credit card firms and banks are well documented and so are the challenges facing marketers interested in this target market. The first purpose of this paper is to examine...
Journal Articles
International Journal of Bank Marketing (2010) 28 (2): 150–165.
Published: 02 March 2010
...Thomas Foscht; Cesar Maloles, III; Bernhard Swoboda; Swee‐Lim Chia Purpose This exploratory study seeks to explore the link between the choices of payment mode to customer satisfaction. It examines the Austrian market in relation to its choice and usage of debit cards versus credit cards and its...
Journal Articles
International Journal of Bank Marketing (2009) 27 (2): 150–166.
Published: 27 February 2009
...Matthew Tingchi Liu; James L. Brock Purpose This paper aims to identify the factors affecting the redemption of reward points, a form of customer loyalty program used by many Chinese credit card issuers. In addition it also assesses Chinese credit card users' level of awareness about the reward...
Journal Articles
International Journal of Bank Marketing (2007) 25 (4): 238–252.
Published: 12 June 2007
...Hooman Estelami; Steve Worthington; David Stewart; Xiongwen Lu Purpose The purpose of this paper is to present exploratory research into the holding and usage of credit cards by a distinct segment of the Chinese population, who are “early adopters” of this product. Design/methodology/approach...
Journal Articles
International Journal of Bank Marketing (2007) 25 (2): 89–101.
Published: 06 March 2007
... there is no particular evidence that Singaporeans behave differently from others in the credit card market, replication of the findings in other countries would confirm the generalizability of the findings in this study. Practical implications The results suggest that managers who market credit cards should aim...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2005) 23 (3): 237–254.
Published: 01 May 2005
... respond to the revised credit card disclosure requirements, focusing specifically on college students. Design/methodology/approach Each subject was randomly assigned to one of two financial scenarios and asked to choose, among competing offers, the credit card that presented the “best” match...
Journal Articles
International Journal of Bank Marketing (2004) 22 (4): 279–290.
Published: 01 June 2004
...Stephanie Dellande; Andrew Saporoschenko This paper proposes a conceptualization of factors that influence the ability of individuals to reduce their personal unsecured debt levels, especially credit card debt. As such the paper's conceptualization offers relationship lessons for bank marketers...
Journal Articles
International Journal of Bank Marketing (2003) 21 (6-7): 324–334.
Published: 01 December 2003
... concerning the evolution to date of payment cards in China and the impediments that foreign entrants will face. China Financial services Credit cards Banking One way of circumventing this barrier would be to enter the Chinese market by establishing relationships with the emerging middle class...
Journal Articles
International Journal of Bank Marketing (2000) 18 (6): 287–293.
Published: 01 November 2000
... forming the traditional dyad is accepted, it has not been easy to determine empirically what it is that the different partners want from the relationship. In this paper we present a possible way forward. The preliminary work presented here is based on the affinity credit card market which has three clear...

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