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Keywords: Crowdfunding
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Journal Articles
Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps
Available to Purchase
International Journal of Bank Marketing (2024) 42 (7): 1835–1866.
Published: 19 July 2024
..., and mindfulness in predicting users'/donors' donation behaviour and well-being in the context of donation-based crowdfunding (DBC) mobile apps. Design/methodology/approach The data were collected from 786 respondents and analysed using the multi-stage SEM-ANN-NCA (Structural equation modelling-artificial...
Journal Articles
International Journal of Bank Marketing (2021) 39 (7): 1395–1419.
Published: 16 July 2021
... and quantitative information on the probability of green crowdfunding campaigns' success. Design/methodology/approach This analysis is based on crowdfunding campaigns published between 2015 and 2020 on the Indiegogo platform in the category “Community projects – Environment”. The study develops an in-depth...
