... specifically the focus is on the constructs of customer care (CARE), product/service offerings appeal (PSOA), customer satisfaction (CSAT) and brand trust (TRUS). Design/methodology/approach This wok relies purely on a positivist research paradigm. In doing so, structured questionnaires were administered...

... best predict quality relationships. The implications for financial services marketers are discussed. © MCB UP Limited 1998 Banking Consumer behaviour Customer care Relationship marketing Services marketing In the past decade, interest in relationship marketing has grown...

... to marketing theory and practice. © MCB UP Limited 1998 Banking Consumer behaviour Customer care Relationship marketing Services marketing That customers invariably contact the branch suggests that exit is not a casual response but one invoked after some other effort (in the form...

... and commitment as the dependent variables. © MCB UP Limited 1997 Banking Customer care Employee relations Service quality Services marketing Turkey Delivering quality service to customers is a must for success and survival in today’s competitive banking environment (Samli and Frohlich...

.... Money and things are important. Women are supposed to be tender and to take care of relationships. Resolution of conflict by fighting it out. Customer care Financial services Gender “Relationship marketing” has emerged as an important area of marketing activity during the past...

...Anne M. Smith; Barbara R. Lewis Findings are presented from an investigation of customer care in major UK organisations in the financial services sector, to include banks, building societies and insurance companies. Attention was focused on the need for customer care and service quality...