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1-7 of 7
Keywords: Customer surveys
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Journal Articles
Does the interactive quality of premium asset management service promote customers’ referral intentions? The moderating effect of customer’s asset size
Available to Purchase
International Journal of Bank Marketing (2017) 35 (4): 596–615.
Published: 05 June 2017
..., the degree of need increases in line with the total amount of financial asset holdings (Lee, 2014). Figure 2 Portfolio of financial assets in Korea Figure 3 Survey results of customer’s PB service preference Consumer behaviour Measurement Marketing communications Customer surveys...
Journal Articles
Determinants of Islamic banking adoption in Tunisia: empirical analysis
Available to Purchase
International Journal of Bank Marketing (2016) 34 (7): 1069–1091.
Published: 03 October 2016
... countries Behaviour Banking Consumer attitudes Customer surveys For the last two decades, Islamic banking has registered exponential growth throughout the world, with annual growth of 20 per cent globally (Global Islamic Finance Report, 2012). In 2013, the amount of Islamic banking assets...
Journal Articles
Service quality measurement in the banking sector in South Korea
Available to Purchase
International Journal of Bank Marketing (2003) 21 (4): 191–201.
Published: 01 August 2003
... to corporate customers, small depositors), and focus on the provision of quality service. © MCB UP Limited 2003 Service quality Services marketing Performance measurement South Korea Banking Customer surveys Service quality has become an increasingly important factor for success...
Journal Articles
Banking behavior of Islamic bank customers: perspectives and implications
Available to Purchase
International Journal of Bank Marketing (1998) 16 (7): 299–313.
Published: 01 December 1998
... units. © MCB UP Limited 1998 Bahrain Banking Consumer behaviour Customer satisfaction Customer surveys The last two decades have witnessed the emergence of Islamic banking as a viable banking system. Since 1971, Islamic banks have continued to grow in size and in numbers...
Journal Articles
Bank Patronage Factors of Muslim and Non‐Muslim Customers
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International Journal of Bank Marketing (1994) 12 (1): 32–40.
Published: 01 February 1994
... of services. © MCB UP Limited 1994 Banks BIMB Customer surveys Financial services Islam Malaysia Questionnaires Religion The rapid expansion in economy with an average gross national product of more than 5 per cent annually since the 1960s has transformed the Malaysian banking system...
Journal Articles
Customer Preferences for Financial Services: An Analysis
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International Journal of Bank Marketing (1994) 12 (1): 9–15.
Published: 01 February 1994
... the relative importance attached to selection criteria used to choose a financial institution. The results provide the basis for a demographic and behavioural profile which is used to examine the emphasis of some criteria over others. © MCB UP Limited 1994 Banks Customers Customer surveys...
Journal Articles
Bank and Product Selection: Hong Kong
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International Journal of Bank Marketing (1992) 10 (1): 3–16.
Published: 01 January 1992
... the usefulness of a select number of services in a similar manner for both domestic and foreign banks. Suggests lessons that banks may learn from the results. © MCB UP Limited 1992 Banks Customer profiling Customer Satisfaction Customer surveys Hong Kong BANK AND PRODUCT SELECTION: HONG KONG 3...
