Keywords: Customers
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Journal Articles
International Journal of Bank Marketing (2020) 38 (7): 1441–1463.
Published: 07 September 2020
...Cristina Calvo-Porral; Jean-Pierre Lévy-Mangin Purpose Emotional and affective responses are experienced during service use that determine customer behavior; and for this reason, bank services require an better understanding of the emotions customers feel in service experiences. This research aims...
Journal Articles
International Journal of Bank Marketing (2019) 37 (3): 666–690.
Published: 26 March 2019
...Sangeeta Arora; Harpreet Kaur Purpose The purpose of this paper is to develop, measure and empirically validate a scale that captures the full dimensionality of selection attributes considered by customers when choosing a bank. Design/methodology/approach Focus group interviews were conducted...
Journal Articles
International Journal of Bank Marketing (2019) 37 (1): 340–361.
Published: 13 February 2019
...Belén Ruiz; Juan A. García Purpose The purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns. Design/methodology/approach This study was carried...
Journal Articles
International Journal of Bank Marketing (2017) 35 (2): 275–297.
Published: 03 April 2017
... contains items for three different measures of overall BSQ perceptions. The researchers mailed surveys to a random sample of 2,000 banking customers in Jordan. Responses to questionnaire items measuring respondents’ BSQ perceptions were analysed using one-way analysis of variance with Tukey’s honest...
Journal Articles
International Journal of Bank Marketing (2017) 35 (1): 128–146.
Published: 06 February 2017
...Andrea Pérez; Ignacio Rodríguez del Bosque Purpose The purpose of this paper is to explore the moderating role of six personal traits in a causal model to study how customers’ perceptions of corporate social responsibility (CSR) influence their affective and behavioural responses to companies...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2014) 32 (6): 450–456.
Published: 26 August 2014
...Dr Kristina Heinonen; Kristina Heinonen Purpose – The purpose of this paper is to describe and conceptualize customer relationships in the financial service sector, focussing on three aspects of customer-bank relationships: the financial service provider perspective, the customer-provider dyad...
Journal Articles
International Journal of Bank Marketing (2014) 32 (3): 223–244.
Published: 28 April 2014
...Andrea Pérez; Ignacio Rodríguez del Bosque Purpose – The purpose of this paper is to examine customer corporate social responsibility (CSR) expectations in the crisis context of the Spanish banking industry. The paper also takes into consideration the role that corporate governance structure...
Journal Articles
International Journal of Bank Marketing (2013) 31 (5): 334–347.
Published: 22 July 2013
...Ilkka Lähteenmäki; Satu Nätti Purpose Improving capability to generate value for customers is seen as a way to create a new competitive edge, but developing the related organisational capabilities involves facing several obstacles that stem from the producer‐orientation of the retail‐banking...
Journal Articles
International Journal of Bank Marketing (2013) 31 (4): 289–304.
Published: 07 June 2013
...Steve Worthington; James Devlin Purpose There has been limited research into financial services customers’ perceptions of how fairly they are treated by financial services providers. Fairness as a concept has its theoretical roots in the theory of justice and equity and has been conceptualised...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2006) 24 (5): 327–345.
Published: 01 August 2006
...Loïc Plé Purpose The purpose of this research is to explore the combining of marketing and organizational literature. This paper seeks to evaluate the relationships between multichannel coordination and customer participation, as seen through the lens of potential customer opportunism. It aims...
Journal Articles
International Journal of Bank Marketing (2006) 24 (5): 266–283.
Published: 01 August 2006
... to the banking services sector. Design/methodology/approach A total of 200 customers of financial entities were surveyed, and structural equations models were used to verify the reliability and validity of the scale of perceived value. Findings Perceived value is found to be a multidimensional construct...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2004) 22 (2): 100–125.
Published: 01 March 2004
...Peggy Athanassopoulou; Axel Johne New service development (NSD) is an imperative to suppliers in today's highly competitive banking markets. Communication during the NSD process is important if the needs of customers are to be met functionally as well as economically. The results presented...
Journal Articles
International Journal of Bank Marketing (1997) 15 (1): 32–35.
Published: 01 February 1997
...Zeph Yun Chang; Joanne Chan; Siew Leng Leck In general, customers expect banks to provide the basic banking services. They also expect different levels of services to maximize the value they can derive from the banks. Hence, customers evaluate competing offers in terms of the totality...
Journal Articles
International Journal of Bank Marketing (1996) 14 (4): 3–11.
Published: 01 July 1996
... by delivering a wide range of relatively complicated financial products traditionally associated with financial institutions without comprehensive branch networks. These objectives are facilitated by a questionnaire which examines the attitude and behaviour of customers towards financial products. These costs...
Journal Articles
Journal Articles
International Journal of Bank Marketing (1996) 14 (1): 22–29.
Published: 01 February 1996
...R.L. Galloway; R.F. Blanchard Quality is seen as a key strategic differentiator within the financial services sector, with most major players undertaking some form of quality initiative. Discusses work undertaken within TSB Bank plc to determine retail customer perceptions of those factors which...

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