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Keywords: Employee communications
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Journal Articles
International Journal of Bank Marketing (1998) 16 (6): 225–242.
Published: 01 November 1998
... in the case study. The five‐year corporate transformation programme focuses on employee communications, the redesign of work, recruitment and reward processes and the introduction of consumer research‐based national quality standards. The bank was rewarded for its efforts, coming top for three consecutive...
