... Publishing Limited 2006 Banks Employee relations Individual behaviour Employee attitudes The objective of our study is to investigate the effect of employee relationship proneness (RP) on attitudinal and behavioural loyalty in a bank setting (Dick and Basu, 1994). The starting point...

... MCB UP Limited 1998 Banking Commitment Corporate culture Employee relations Internal marketing Services marketing In general, the marketing of physical products has focused on external customers. Often the implementation of marketing has been achieved by adopting a form...

..., 1989) . Competitive advantage Corporate culture Employee relations Financial services Internal marketing Marketing strategy © MCB UP Limited 1998 1. 1To characterise internal marketing activity currently undertaken within the institutions studied. 2. 2To identify...

... and commitment as the dependent variables. © MCB UP Limited 1997 Banking Customer care Employee relations Service quality Services marketing Turkey Delivering quality service to customers is a must for success and survival in today’s competitive banking environment (Samli and Frohlich...