Keywords: Equity
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Journal Articles
International Journal of Bank Marketing (2012) 30 (1): 43–59.
Published: 27 January 2012
... as well as psychological origins. Behavioural activation system Behavioural inhibition system Customer relationship management Equity Motivation Financial services Joseph Vella can be contacted at: joseph.vella@ltu.se © Emerald Group Publishing Limited 2012 In this instance...
Journal Articles
International Journal of Bank Marketing (2002) 20 (2): 67–75.
Published: 01 April 2002
..., the authors respond to Sheedy’s call for further research through an empirical examination of the over‐the‐counter equity derivatives market in the USA and Britain, arguing that while relationships in this market do, to a limited degree, exhibit characteristics atypical of wider financial services contexts...

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