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1-20 of 26
Keywords: FinTech
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Journal Articles
Trust (or not) the bot? Understanding recommendation adoption and stickiness to the robo-advisor
Available to Purchase
International Journal of Bank Marketing 1–22.
Published: 31 March 2026
... Robo-advisor CASA theory Signaling theory Empowerment theory Fintech Artificial intelligence In the financial industry, robo-advisors are becoming a key element of the strategies of banks and financial start-ups (Belanche et al., 2019). AI-powered automated services enable robo...
Journal Articles
Open banking boost and brake: an extended technology acceptance model
Available to Purchase
International Journal of Bank Marketing 1–28.
Published: 28 November 2025
...@unipg.it 06 05 2024 10 01 2025 30 04 2025 14 08 2025 20 10 2025 20 10 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Account information service (AIS) Cyber risk Fintech Financial advisor Open banking...
Journal Articles
Artificial intelligence: understanding the determinants of adoption and intention to recommend the technology in the financial sector in Portugal
Available to Purchase
International Journal of Bank Marketing (2026) 44 (3): 492–517.
Published: 30 September 2025
...@novaims.unl.pt 22 06 2024 13 10 2024 16 02 2025 10 07 2025 31 07 2025 19 08 2025 19 08 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Financial sector Adoption Fintech...
Includes: Supplementary data
Journal Articles
Personal financial planning and the propensity of central bank digital currency adoption
Open Access
International Journal of Bank Marketing (2026) 44 (2): 149–172.
Published: 13 August 2025
.... The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . CBDC Personal finance FinTech Financial planning Research Council of Oman BFP/RGP/ICT/23/060 Funding: Mustafa Nourallah and Izidin El Kalak received funding from the Research Council...
Journal Articles
Identifying technology convergence across FinTech: an integrated approach of text mining and association rule mining
Available to Purchase
International Journal of Bank Marketing (2025) 43 (7): 1489–1512.
Published: 23 April 2025
...Priyanka C. Bhatt; Wen-Kuo Chen Purpose Financial technology (FinTech) has significantly transformed and advanced the traditional financial services sector. The aim of this study is to identify the technology convergence (TC) and innovation trends utilizing both text and data mining techniques...
Journal Articles
Learning process challenges and outcomes in the fintech domain
Available to Purchase
International Journal of Bank Marketing (2025) 43 (8): 1601–1626.
Published: 25 March 2025
...Heshan Dong; Charles Blankson Purpose Despite widespread interest in fintech product investment, financial literature lacks the operationalization of the scientific attributes of fintech products. Additionally, dual processing theory has been overlooked by marketing scholars in the fintech domain...
Journal Articles
Exploring trust and outcome expectancy in FinTech digital payments: insights from the stimulus-organism-response model
Available to Purchase
International Journal of Bank Marketing (2025) 43 (4): 897–919.
Published: 13 January 2025
... was estimated using the SmartPLS 4.0 statistical application. Findings The findings revealed that outcome expectancy strongly predicts consumer trust. While word of mouth was impacted more by trust than usage behavior, trust was found to be a stronger predictor of recommendation behavior of FinTech digital...
Journal Articles
Exploring peer-to-peer lending: key influences of firm uncertainty, loan features and venture quality
Open Access
International Journal of Bank Marketing (2025) 43 (3): 591–614.
Published: 14 November 2024
... may be seen at http://creativecommons.org/licences/by/4.0/legalcode Fintech Peer to peer lending Financial intermediations Banks Finance Banks have recently implemented lending restrictions on firms all across the world as a result of the financial crisis’ residual repercussions...
Journal Articles
Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps
Available to Purchase
International Journal of Bank Marketing (2024) 42 (7): 1835–1866.
Published: 19 July 2024
... are bound by religious obligations. As a matter of fact, Baber (2021) advocates that Islamic banks should design DBC mobile applications for their consumers and, more specifically, target Islamic banking consumers who use fintech services. Additionally, prior literature reveals how banks could improve...
Journal Articles
Digital financial consumers' decision-making: a systematic literature review and integrative framework
Available to Purchase
International Journal of Bank Marketing (2024) 42 (7): 1978–2022.
Published: 05 July 2024
... to underserved consumers, strengthening financial inclusion and development and supporting economic growth (Gomber et al., 2017). The COVID-19 pandemic has accelerated consumers’ transition to digital financial services and fintech. This transformative trajectory can be ascribed to the assimilation...
Journal Articles
Promoting fintech: driving developing country consumers’ mobile wallet use through gamification and trust
Open Access
International Journal of Bank Marketing (2024) 42 (5): 841–869.
Published: 30 January 2024
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode M-wallets Gamification Trust Consumers Continued use Fintech The rapid development of mobile technology in recent years has significantly transformed...
Journal Articles
Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships
Open Access
International Journal of Bank Marketing (2024) 42 (5): 947–980.
Published: 23 January 2024
...Stefano Cosma; Daniela Pennetta Purpose This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility. Design/methodology/approach For a sample of 124 Italian FinTechs, the authors measured online visibility...
Journal Articles
FinTech credit: uncovering knowledge base, intellectual structure and research front
Available to Purchase
International Journal of Bank Marketing (2023) 41 (7): 1769–1802.
Published: 15 August 2023
...Nisha Mary Thomas; Priyam Mendiratta; Smita Kashiramka Purpose Owing to the dramatic rise of FinTech credit in the financial sector, this study describes its knowledge and intellectual structure and paves the way for future research. Design/methodology/approach The study employs citation...
Journal Articles
Dark side whitewashes the benefits of FinTech innovations: a bibliometric overview
Available to Purchase
International Journal of Bank Marketing (2024) 42 (1): 113–132.
Published: 12 July 2023
... stability risk OR operational risk OR default risk OR money laundering OR financial terrorism AND FinTech AND banking sector”. Two-step approach is applied in this study. First, descriptive analysis is applied using RStudio to highlight prominent authors, countries and affiliations. Furthermore...
Journal Articles
The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective
Available to Purchase
International Journal of Bank Marketing (2024) 42 (1): 38–65.
Published: 05 July 2023
...Brinda Sampat; Emmanuel Mogaji; Nguyen Phong Nguyen Purpose FinTech offers numerous prospects for significant enhancements and fundamental changes in financial services. However, along with the myriad of benefits, it also has the potential to induce risks to individuals, organisations and society...
Journal Articles
The power of words: driving online consumer engagement in Fintech
Available to Purchase
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
...R.V. ShabbirHusain; Atul Arun Pathak; Shabana Chandrasekaran; Balamurugan Annamalai Purpose This study aims to explore the role of the linguistic style used in the brand-posted social media content on consumer engagement in the Fintech domain. Design/methodology/approach A total of 3,286...
Journal Articles
Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure
Available to PurchaseAli Abdallah Alalwan, Abdullah M. Baabdullah, Mutaz M. Al-Debei, Ramakrishnan Raman, Hitmi Khalifa Alhitmi, Amjad A. Abu-ElSamen, Yogesh K. Dwivedi
International Journal of Bank Marketing (2024) 42 (1): 66–93.
Published: 09 May 2023
... contactless payment, including new types of inhibitors. Furthermore, personalization–privacy paradox has not been fully examined over the related area of Fintech and contactless payment in general. Therefore, this study was able to extend the theoretical horizon personalization–privacy paradox to new area...
Journal Articles
Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity
Available to Purchase
International Journal of Bank Marketing (2023) 41 (6): 1282–1307.
Published: 05 May 2023
...Ana Rita Gonçalves; Amanda Breda Meira; Saleh Shuqair; Diego Costa Pinto Purpose The digital revolution has changed consumer–service provider interaction, spawning a new generation of FinTech. This paper analyzes consumers' reactions to artificial intelligence (AI) (vs human) decisions. Design...
Journal Articles
Continuance intention in financial technology: a framework and meta-analysis
Available to Purchase
International Journal of Bank Marketing (2023) 41 (4): 749–786.
Published: 11 April 2023
...Maurício Bergmann; Antonio Carlos Gastaud Maçada; Fernando de Oliveira Santini; Tareq Rasul Purpose Although many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study proposes a research model...
Journal Articles
Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations
Available to Purchase
International Journal of Bank Marketing (2024) 42 (1): 133–151.
Published: 03 April 2023
...Eugene Cheng-Xi Aw; Lai-Ying Leong; Jun-Jie Hew; Nripendra P. Rana; Teck Ming Tan; Teck-Weng Jee Purpose Under the pressure of dynamic business environments, firms in the banking and finance industry are gradually embracing Fintech, such as robo-advisors, as part of their digital transformation...
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