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Keywords: FinTech
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Journal Articles
Journal Articles
International Journal of Bank Marketing 1–28.
Published: 28 November 2025
...@unipg.it 06 05 2024 10 01 2025 30 04 2025 14 08 2025 20 10 2025 20 10 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Account information service (AIS) Cyber risk Fintech Financial advisor Open banking...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2026) 44 (2): 149–172.
Published: 13 August 2025
.... The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . CBDC Personal finance FinTech Financial planning Research Council of Oman BFP/RGP/ICT/23/060 Funding: Mustafa Nourallah and Izidin El Kalak received funding from the Research Council...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1601–1626.
Published: 25 March 2025
...Heshan Dong; Charles Blankson Purpose Despite widespread interest in fintech product investment, financial literature lacks the operationalization of the scientific attributes of fintech products. Additionally, dual processing theory has been overlooked by marketing scholars in the fintech domain...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1978–2022.
Published: 05 July 2024
... to underserved consumers, strengthening financial inclusion and development and supporting economic growth (Gomber et al., 2017). The COVID-19 pandemic has accelerated consumers’ transition to digital financial services and fintech. This transformative trajectory can be ascribed to the assimilation...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 947–980.
Published: 23 January 2024
...Stefano Cosma; Daniela Pennetta Purpose This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility. Design/methodology/approach For a sample of 124 Italian FinTechs, the authors measured online visibility...
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1769–1802.
Published: 15 August 2023
...Nisha Mary Thomas; Priyam Mendiratta; Smita Kashiramka Purpose Owing to the dramatic rise of FinTech credit in the financial sector, this study describes its knowledge and intellectual structure and paves the way for future research. Design/methodology/approach The study employs citation...
Journal Articles
International Journal of Bank Marketing (2024) 42 (1): 113–132.
Published: 12 July 2023
... stability risk OR operational risk OR default risk OR money laundering OR financial terrorism AND FinTech AND banking sector”. Two-step approach is applied in this study. First, descriptive analysis is applied using RStudio to highlight prominent authors, countries and affiliations. Furthermore...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2024) 42 (2): 331–355.
Published: 30 May 2023
...R.V. ShabbirHusain; Atul Arun Pathak; Shabana Chandrasekaran; Balamurugan Annamalai Purpose This study aims to explore the role of the linguistic style used in the brand-posted social media content on consumer engagement in the Fintech domain. Design/methodology/approach A total of 3,286...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2023) 41 (6): 1282–1307.
Published: 05 May 2023
...Ana Rita Gonçalves; Amanda Breda Meira; Saleh Shuqair; Diego Costa Pinto Purpose The digital revolution has changed consumer–service provider interaction, spawning a new generation of FinTech. This paper analyzes consumers' reactions to artificial intelligence (AI) (vs human) decisions. Design...
Journal Articles
International Journal of Bank Marketing (2023) 41 (4): 749–786.
Published: 11 April 2023
...Maurício Bergmann; Antonio Carlos Gastaud Maçada; Fernando de Oliveira Santini; Tareq Rasul Purpose Although many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study proposes a research model...
Journal Articles
International Journal of Bank Marketing (2024) 42 (1): 133–151.
Published: 03 April 2023
...Eugene Cheng-Xi Aw; Lai-Ying Leong; Jun-Jie Hew; Nripendra P. Rana; Teck Ming Tan; Teck-Weng Jee Purpose Under the pressure of dynamic business environments, firms in the banking and finance industry are gradually embracing Fintech, such as robo-advisors, as part of their digital transformation...

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